The NED Initiative: Launch Your Brand

Is it time to BREAK into the fashion industry?

So, you’re launching a new collection and can see your name in lights already. Problem is, you’re marketing budget is already blown and you haven’t even gotten around to sourcing your next collections shoot, let alone looking at how you’re going to pitch it to boutiques, get it worn by your key influencers and curate it professionally so your brand makes that price point and you start making profit!

It’s reasons like the above why we created The NED Initiative. We are Australia’s first agency specifically created to support emerging and independent designers.

Imagine a world where your dream content is meticulously manifested and delivered right when you need it.

Imaging having a top-tier creative team on your side, working day-to-day to bring your vision to life!

Imagine never having to worry about when, where and how you are going to have the content you need to get your product into the market and start making those sales – today.

Wouldn’t that be a dream?

At The NED Initiative, we specialise in content creation and providing a space for emerging and independent labels to connect and be mentored by industry professionals; collaborate with stylists and influencers and gain access to a full-time professional photographer dedicated to curating their fashion empire to it’s best potential.

We literally want to give you access to a library of yearly imagery and branded video reels on tap!

And trust us, it’s not too good to be true!

Our Start Up Package

We get it, it costs a fortune to launch a collection and things get tight – real quick! How amazing would it feel to know that your brand is completely covered year-round. You can forget about the stress and worry of updating your website imagery, of hiring photographers for several shoots each year and planning your vision solo.

We want to give you access to a top tier creative team who are going to build your brand so that you can stay focussed on creating and let the good times roll.

With our Start Up package you can expect:

*NED personally pitching your work to national boutiques

Clean site ready images for all garments

Quarterly lifestyle photo shoot

Stylised photo opportunities with models, influencers and a dedicated stylist

Social Media advertising and marketing via the NED network

Networking events

Designer collaborations with Stylists

Online showcase opportunities and interviews

Maximum collection of 15 pieces

Our Level Up Package

If you’re really ready to ramp it up a notch, we’ve designed the ultimate package to boost your brand. We’re giving you access to industry professionals so you can stay on track and start kicking those goals, devising those hype reels (because we all know that video is where it’s at) and looking outside the box to help get your label into stores.

With our Level Up package you can expect:

*NED personally pitching your work to national boutiques

Clean site ready images for all garments

Quarterly lifestyle photo shoot

Quarterly BTS video reel from YOUR shoots to use for promotions

Stylised photo opportunities with models, influencers and a dedicated stylist

Social Media advertising and marketing via the NED network

Networking events

Designer collaborations with Stylists

Online showcase opportunities and interviews

3 Mentor Meetings with NED Faculty (branding/ grants/ look book critique etc.)

First priority designer for media opportunities and showcases

*The NED Initiative does not guarantee store placement and will always provide critical feedback in relation to where your brand sits within the marketplace.