We grow designer platforms and make them SPARKLE!

The NED Initiative is the premier agency for new emerging designers and independent labels. Created specifically to nurture the next crop of designers, The NED Initiative is the only agency specialising in fashion-focussed content and creation.The NED Initiative provides a platform for designers to be seen and heard, as well as a premium service to connect designers direct to boutique stores Australia wide and internationally.

Comprised of a specialist team ranging from PR professionals, digital media specialists, branding and corporate leaders, The NED Initiative provides a bridge for labels by connecting with store buyers, influencers as well as ensuring each label is media ready with regularly updated professional content and imagery.

Designer Store

Join The Tribe